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Digital Marketing

What Are The Best Tools For Social Media Marketing

Social media marketing tools are specific and unique software formulated to aid social media marketing strategy. With these tools, a brand is offered key social analytics, scheduling, and automating posts on several social media platforms. The use of SMM tools aids brands and businesses in optimizing their marketing strategies and art objectives.

How to Employ Social Media Marketing Tools for Better Marketing Strategies:

Social media marketing entails projecting a brand or business into the world through various social media platforms. It involves building status and followership while inculcating faith in your audience.

With Social media marketing tools, your brand posts are optimized. And by the power of its optimization, the seats get featured in more feeds.

List Of Some Of The Best Tools For Social Media Marketing:

  • Inflact

It is a test-proven Instagram marketing promotion tool. By its design, it is considered a comprehensive toolkit made available for brands, influencers, and digital marketers.

This tool helps increase the number of followers, content curation, and competitor analysis, to mention a few.

Some of the main features of Inflict include the following;

  • It uses Instagram Direct Module,
  • You can customize auto-replies using trigger words,
  • Classifies customers using labels, 
  • Manages bulk messaging.

With Infant’s slating module, your feed posts, images, Carousels, and Stories can be scheduled.

More than 12 million hashtags are regularly generated and updated with their hashtag generator.

Inflact’s downloading feature enables you to save different content and videos from Instagram and other social media platforms for reuse.

It has a feature for finding influencers, adversaries, and partners throughout various niches.

It also has a Profile Analyzer feature.


Basic plan: $17/month

Advanced plan: $47/month

Business plan: Custom pricing.

  • ContentCal

ContentCal focuses intensely on team alliance. As a social media marketing tool, it is outstanding for team affiliation in creating and publishing content.

It’s now exclusively incorporated with Adobe Express, making it easy and efficient to utilize without a precise application.

Using it, you can construct a visual content calendar and quickly set up approval flows.

Some of its main features include;

  • A calendar for Visual content.
  • Over 2000 apps were incorporated.
  • Approval workflows.
  • Team collaboration for the content.
  • Classified tags for content management.
  • Detailed analytics.
  • A Content center for storing and sharing content suggestions.


Basic plan: free

Pro plan: $9.99/month

Also, their website offers a free 30-day trial of Adobe Express pro.

  • Links

Links are software considered one of the best tools for marketing a creative webpage. It is used to develop pages within moments. It has advanced customization options.

Some of its main features include;

  • Vast basic links.
  • It has a creative image adding features with different layouts.
  • It has colors, fonts, backgrounds, and more customization options to create a match for your brand.
  • Includes Media embeds like Youtube, Spotify, etc.
  • Automatic Instagram Connection.
  • Automatic Links page updates using links from your post headlines.
  • Utilizes a mailing list bloc to obtain emails in Mailchimp.
  • Offers link animation for attracting attention or scheduling.


Basic: Free

Premium: $3.99/month

Team: $14.99/month

14-day free trial for Premium and Team plans.

  • SocialOomph

SocialOomph has a surfeit of features designed to assist businesses in automating various tasks across social media platforms and blogs.

Some of its main features are:

  • Controlling all social media platforms in one place.
  • Automated and scheduled posting process.
  • Twitter followers expansion.
  • Identification of influential Twitter profiles using keyword search.


Personal Suite: Free

Advanced Suite: $15/month

Professional Suite: $25/month

Business Suite: $55/month

Thirty days free trial for Premium and Team plans.

  • NapoleonCat

With NapoleonCat, the management of all facets of social media marketing is made simple. The process ranges from publishing to trailing dialogues and evaluating the performance of your social media endeavors. This tool offers pre-sales dialogues, automatic answers to inquiries, and a decreased social media response time.

Automating campaigns comes with heightened efficiency and savings.

Some of its additional features include;

  • Various alliance features for apparent workflow for remote team workers.
  • Scheduler for automatic publishing of content.
  • Auto-moderation spam removal on posts and ad remarks on Facebook and Instagram.
  • Refined analytics module for generating competitive espionage.
  • Automatic social media updating for the latest news and events.
  • Help/ customer support service center with stats, articles, and video tutorials for assisting fresh users.


Standard: from $23.25/month

Pro: from $48/month.

  • Agurapulse

Agurapulse is a social media marketing tool that offers a wide range of solutions to all your brand’s marketing needs. It has slating features that enable setting posts in advance manually, through lump upload, and queues for fresh content. It has the best social inbox for replying to numerous DMs together. A frame player can include the team in his account and allocate duties for your various projects. It also features social media analytics.

Furthermore, Agorapulse offers the easy invention of unlimited PPT or PDF summaries and simple PowerPoint reports customization. 


Fresher plan: $99/month ($79/month paid annually). There are plan customization and modifications available with this marketing tool. You can visit their website for more insightful information about their pricing. 

Lastly, there is a 30-day free trial available for every plan.

  • Sendible

For businesses and brands that desire a solid voice on social media, Sendible is the answer.

With Sendible, you can facilitate your social inbox, management efforts, and scheduling customization for increased audience engagement. It also has Canva incorporated into its design features. This will assist your brand in designing graphics for posts and content.

In addition, there is an approval workflow set up for each member. This helps to guarantee that the posts align with your business needs or your clients before scheduling starts. 

It has a simple documenting tool that constantly develops reports. These reports comprise data that will help assess your performance and scale your efforts.

With Sendible, you can scan your brand or client’s mentions. This allows you to engage with users and handle their interests rapidly.


Sendible has customizable plans available to its users. You can check out their website for further information about their pricing.

The social media marketing industry has seen a lot of changes in the last few years. New tools are being introduced to make the lives of the best SMO agency easier.

This compiled list of the best tools for social media marketing you should use in 2023.


Swati Sharma, writer by day and an avid reader by night. Owing to her passion for her profession, she loves to stay updated about the current & emerging trends in the digital marketing and IT industry.

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